Energy Everywhere
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The Idea
Chevron believes innovation enables human progress. To demonstrate this, Chevron wanted to create a moment to share how parts of its business unit help power everyday life through different forms of energy. The Energy Everywhere series demonstrates how its employees work together to provide affordable, reliable, lower-carbon energy to meet the world’s growing needs by becoming more than just a talking head interview.
The goal
Increase consumer engagement. This series worked as a way to build a bridge between our stakeholders and a broader audience to educate and engage on the energy powering everyone’s lives.
Client
Chevron
Year
2024
The Strategy.
Take Chevron's most complex, innovative, energy transition efforts and make it content fit for all audiences. Connecting people with the humans driving toward a more sustainable future makes Chevron’s efforts and progress feel more human and relatable.
Make it stand out.
Through high-production quality visualization of worksites, the videos combine docu-style interviews with subject matter experts that showcase genuine and community with b-roll shots on-site.
Where We Placed Ourselves
Earned Media Coverage.
“The technology and processes developed for this milestone project by Chevron, Wood and other strategic contractors has paved the way for future ultra-high pressure, high temperature discoveries globally.”
Case study done by Wood.
“First oil at Chevron's deepwater Anchor project is a major technological milestone in a wider industry effort to tap giant, ultra-high-pressure, high-temperature reservoirs in the Gulf of Mexico.”
Chris Matthews at Hart Energy
“The capabilities of the Anchor platform are staggering.”
Trent Jacobs at JPT
