Hey, I’m Lourdes.

Dynamic Content Strategist passionate about developing compelling brand narratives and driving market impact.

My Approach

Collaborative

I collaborate closely with teams to craft campaigns that align with your vision, reflect your brand, and deliver exceptional results. By combining strategic insights with creative problem-solving, I ensure that every project drives meaningful impact and exceeds expectations.

Culture

Driven by culture, crafting innovative narratives that resonate deeply with communities. Passionate about fostering authentic representation, I create strategies that celebrate diversity and connect brands meaningfully to their audiences.

  • 2+ Years of Market Strategy Experience

    Across web, mobile, and print

  • Community Advocate

    For a more inclusive world

  • 4A’s MAIP Alumna

    Integrated market strategist fellow

Video Content Series for Chevron

Energy Everywhere is a video content series highlighting how Chevron is helping power everyday life through different forms of energy, enabling human progress.

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Projects

Brand Awareness Campaign for NakiNoku

Developed a single-minded proposition for the start-up NakiNoku, ensuring consistent branding across all organic channels and delivering a comprehensive full-service media kit.

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More Projects to Come!

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Most Recent Work Experience

Crafted strategic brand frameworks that boosted Chevron’s consumer engagement by identifying and addressing core adoption barriers through in-depth qualitative research.


Brand Strategist, Dentsu Creative ‘22 - current

Utilized Netbase analytic tools to generate consumer insights, directly contributing to tailored brand awareness strategies for key client segments for Kelloggs & Wingstop.

Strategy Intern, Leo Burnett June ‘22 - Aug. ‘22

Softwares & Platforms

Vivvix

Utilized Vivvix for comprehensive competitor analysis and tracked media landscape shifts for clients.

Netbase

Conducted consumer insights research for brands into actionable strategies.

Canva HQ

Collaborated with creative teams overseeing social media content creation & strategic planning.

Get in Touch!

I would love to explore working together.

Cell: (708) 368-8731

Email: lou.sanch@outlook.com